The Passion and Vision Behind
SA Fashion Law
Sumaiya DE 'Mar
Sumaiya is an admitted advocate and the visionary founder of SA Fashion Law, a bespoke legal service based in Cape Town, South Africa. Pioneering the field of Fashion Law in South Africa, she identified a gap in the industry—stemming from her experience at the Cape Town Fashion Council, where she observed rampant design copying—and established this niche in 2015 to address it.
Under Sumaiya’s dynamic leadership, SA Fashion Law has garnered significant acclaim, including the title of Best IP & Brand Protection Company of the Year 2024 at the African Excellence Awards. This achievement serves as a testament to her commitment to excellence within the fashion industry.
A graduate of the University of South Africa with a Bachelor of Laws (LLB), Sumaiya is a leading authority in Fashion Law. With over 20 years of combined experience in the fashion and legal sectors—8 of which were dedicated to the legal field—her extensive fashion background includes roles as a Designer, Seminar Manager, and Trend Forecaster, among others. Supported by numerous Fashion Certificates and extensive hands-on industry knowledge, Sumaiya has firmly established herself as a prominent figure in both fields.
Sumaiya also serves as the lead lecturer for the SA Fashion Law training course, where she has spent the past nine years educating professionals across both sectors, including the judiciary and fashion industry leaders. Her passion for the convergence of law and fashion has made her a sought-after keynote speaker at international conferences and events. A committed advocate for collaboration, empowerment, and positive change, her journey exemplifies her dedication and transformative impact on the Fashion Law landscape.
Recognitions
African Excellence Award
2024
Acquisition International Award
2023
Business Achiever Award Finalist
2017
Spotlighted By
Admitted as an Advocate of the High Court of South Africa
2015
Commissioner of Oaths ex officio
2015
Awarded seven Distinctions – LLB Degree
2010
Our Expertise
Cape Town Fashion Council
2014
Chic Magazine
2011
Fashion Channel
2010
Professional Experience
Explore our journey through the industry with a wealth of hands-on experience. Each project and role has shaped our expertise, allowing us to deliver exceptional results in fashion, design, and beyond.
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SA Fashion
2019 - Present
As the Lead Fashion Designer at SA Fashion, My role involves overseeing the design process from concept to final product, collaborating with a talented team to ensure each piece resonates with our brand’s vision and meets the highest standards of quality.
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SA Fashion
2019 - Present
As the Lead Fashion Designer at SA Fashion, My role involves overseeing the design process from concept to final product, collaborating with a talented team to ensure each piece resonates with our brand’s vision and meets the highest standards of quality.
Add Your Heading Text Here
SA Fashion
2019 - Present
As the Lead Fashion Designer at SA Fashion, My role involves overseeing the design process from concept to final product, collaborating with a talented team to ensure each piece resonates with our brand’s vision and meets the highest standards of quality.