SA Fashion Law

The Passion and Vision Behind
SA Fashion Law

Sumaiya DE 'Mar

Sumaiya is an admitted advocate and the visionary founder of SA Fashion Law, a bespoke legal service based in Cape Town, South Africa. Pioneering the field of Fashion Law in South Africa, she identified a gap in the industry—stemming from her experience at the Cape Town Fashion Council, where she observed rampant design copying—and established this niche in 2015 to address it.
Under Sumaiya’s dynamic leadership, SA Fashion Law has garnered significant acclaim, including the title of Best IP & Brand Protection Company of the Year 2024 at the African Excellence Awards. This achievement serves as a testament to her commitment to excellence within the fashion industry.
A graduate of the University of South Africa with a Bachelor of Laws (LLB), Sumaiya is a leading authority in Fashion Law. With over 20 years of combined experience in the fashion and legal sectors—8 of which were dedicated to the legal field—her extensive fashion background includes roles as a Designer, Seminar Manager, and Trend Forecaster, among others. Supported by numerous Fashion Certificates and extensive hands-on industry knowledge, Sumaiya has firmly established herself as a prominent figure in both fields.
Sumaiya also serves as the lead lecturer for the SA Fashion Law training course, where she has spent the past nine years educating professionals across both sectors, including the judiciary and fashion industry leaders. Her passion for the convergence of law and fashion has made her a sought-after keynote speaker at international conferences and events. A committed advocate for collaboration, empowerment, and positive change, her journey exemplifies her dedication and transformative impact on the Fashion Law landscape.

Recognitions

African Excellence Award

2024

Acquisition International Award

2023

Business Achiever Award Finalist

2017

Spotlighted By

Admitted as an Advocate of the High Court of South Africa

2015

Commissioner of Oaths ex officio

2015

Awarded seven Distinctions – LLB Degree

2010

Our Expertise

Cape Town Fashion Council

2014

Chic Magazine

2011

Fashion Channel

2010

Professional Experience

Explore our journey through the industry with a wealth of hands-on experience. Each project and role has shaped our expertise, allowing us to deliver exceptional results in fashion, design, and beyond.

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SA Fashion

2019 - Present

As the Lead Fashion Designer at SA Fashion, My role involves overseeing the design process from concept to final product, collaborating with a talented team to ensure each piece resonates with our brand’s vision and meets the highest standards of quality.

Add Your Heading Text Here

SA Fashion

2019 - Present

As the Lead Fashion Designer at SA Fashion, My role involves overseeing the design process from concept to final product, collaborating with a talented team to ensure each piece resonates with our brand’s vision and meets the highest standards of quality.

Add Your Heading Text Here

SA Fashion

2019 - Present

As the Lead Fashion Designer at SA Fashion, My role involves overseeing the design process from concept to final product, collaborating with a talented team to ensure each piece resonates with our brand’s vision and meets the highest standards of quality.