Fashion Law is a specialised area of law that covers issues relating to the business of fashion, from conception to brand protection. SA Fashion Law is the leading Fashion Law specialist in South Africa, offering a bespoke legal service tailored to the fashion industry.

SA Fashion Law was founded by Advocate and Director, Sumaiya De’Mar.

Sumaiya has an LLB (law) degree with seven distinctions, specialising in Intellectual Property Law. After spending several years working in the legal profession, her love of fashion led to her involvement in numerous projects within the fashion industry. From trend forecasting to fashion designing, styling to editing – through these roles she gained valuable insight, experiential knowledge and a holistic understanding of this trillion dollar industry.

With this substantial experience spanning fourteen years, as well as having the support of a network of legal practitioners and specialists behind her, Sumaiya is ideally positioned to help businesses address their legal needs.

Sumaiya also runs a number of seminars and lectures for Fashion Councils and the tertiary education sector. She is also the Director of Law and Ethics for Fashion Revolution South Africa.




* Disclaimer: Nothing on this website constitutes legal advice